xiang cha
An authentic Taiwanese tea salon with a modern oriental atmosphere
This is a Taiwanese tea shop specializing in Ten Ren tea leaves well-known in the country. We were responsible for the overall branding of the store including logo design, graphic design, and interior design.
The design theme is "modern oriental." Key colors of red, representing the image of Taiwan, and green, representing tea leaves, were used to create a luxurious and relaxing space with a modern atmosphere lit with soft light.
The name of the store, “xiang cha” (meaning "aroma" and "tea"), is featured on the wall using graphic images of tea leaves in different shades in order to communicate their sincere dedication to tea leaves.
The store conveying the warmth of natural materials is accentuated by rattan furniture pieces handwoven by craftspersons.
・Work：Branding, Interior Design, Graphic Design
・Location：Tokyo,Japan
・Category：Taiwan tea cafe
・Open：2020
・Area：97.01㎡
