Promotional Campaign for Bata | India
In ancient times shoes were a symbol of authority, guardianship and domain.
Not everyone could afford a horse but everyone could have a shoe. Shoes were very personal. The importance of shoes can be found in myths, fairytale, folk stories and superstitions throughout history and around the globe. Shoes are transporters, they can take us on trips.
The series is to educate the oldest form of sandals/shoes in simple stories that made our childhood and still being worn till today by us in a newer version of it.
