Problem: 

The more lung a patient has, the more they have to lose. Just 1 COPD exacerbation can permanently damage a patient’s lung, quality life, and can even lead to hospitalization or death. Healthcare providers do not have awareness of all the consequences of COPD exacerbations, and therefore, do not aim to prevent them. 

Truth: 

The danger of exarcerbations in patients with COPD patients 

are closer to them that they think. 

Solution: 

We created a massive experiential video wall in a Healthcare conference that brings dimension to all the danger that patients face when managing COPD exacerbations. We depict this danger in a way that puts the patient at the forefront, where all of all of the sharks lurk right underneath a patients living room. At the end of the video, we shockingly reveal the ultimate price to pay if COPD exacerbations are not prevented.