The identity for a brand consultant Dan Syrový reflects both his name and the style of his work. Syrový means "raw" or "rough" and it decribes Dan's focus on the rough ideas that are usually presented in words-only format. Hence the raw and rough look of the identity which has been designed entirely in text editor.
Dan Syrový in t-shirt "When I talk, I am rough."
Stationery set
Business cards: "Bringing you rough ideas", "I promise to be rough on you", "I am not affraid to be rough"
CD sleeve "This disc contains raw data"
Notepad "Collector of rough ideas", pencil "When I draw, I am rough"
Keynote template "I am bringing you rough ideas"
