These paperclip designs were made for Shoonyaakar. Here the initiative was to create the designs inspired by the contemporary and traditional urban and rural India as the brand philosophy which is "With every product of the brand, we foreground a little bit of history that has been lost somewhere between the folds of unapologetic times, yet it is living in the strands of our memory."

Credits

Company: Shoonyakar 

Project Head and Mentor: Rati Menon

Concept & Design: Dhara Gorasiya