Coca-Cola: Spillin' n' Fillin'

Coca-Cola wanted an evergreen design. Something that was Coke-centric eye candy and could be played on the board at any time of the year.

It would be displayed at one of the world's most iconic and instantly recognizable places of all time: 'Times Square' in New York City.

Coca Cola Coca-Cola coke glass loop New York new york city OOH out of home times square

THE IDEA

Hundreds of artists have worked for Coca-Cola over the years, and pretty much everything seems to have been done in some way, shape or form. So, to come up with something new and minimalistic is an extremely challenging task.

I like the idea of creating loops when making short pieces. So I got myself thinking what can I make when I put together all the Coke elements: the Coke's dynamic ribbon, the classic bell glass, the vintage logo, the two-colored straw, and the relationship between liquid and ice.

I always like to present a range of ideas so I try to go anywhere from cool to weird. I tried to make a Coke-filled pool that is shaped like the bottle of coke, a hypnotic trippy loop of Coke bottle, and a weird factory that has hands holding Coke going in a series which other set of hands coming in, opening the bottle, and putting a straw in it.

THE PROCESS

Here are some of the ones that did not make it to the production stage but are still worth mentioning. These were all created in Illustrator/Photoshop for the purpose of approval.