Hoi Bo, a highly coveted line of bags and clothing, possesses a distinctive aesthetic that arises from the designer’s unique way of working. What guides her design is a true exploration of process and an emphasis on materials. In some cases, she will fold one piece several times to create a form. Our own design followed her path. We began by using the different shapes and forms as the identity’s foundation. We then pushed the extent of the printing technique to give it a true personality, while also mirroring Hoi Bo’s rigorous attention to craftsmanship and detail.
