The first-step of this project began like many others: with a brief. However, the team wanted to loosen up with this shoe. We wanted to create something that was fun, unique, and did not take itself too serious. After all, footwear like this should be fun 👟

Great job team ✌🏼

Design crew: @pageperception

Development: John Rumore

Product Management: Meredith Nash

The below is a collection of content throughout the design and development cycle. Each stage of the process is important for the final outcome of the product. However, if you're not careful, you can be so preoccupied with the minutiae involved and easily miss out on  the fun of the process.