The Covid-19 pandemic had brought many micro and SOHO businesses to a complete stand-still. It forced the world to re-imagined ‘normal’ living and pushed the economy into one of the worst depressions.

Many SMEs folded while others struggled to maintain operations.

Businesses that lost time due to lockdown restrictions had to walk the tightrope of quickly restoring production.

In such unprecedented times, it was crucial to make up for the lost time

and meet the business targets without getting distracted by ineffectual chores like refilling printer toner.

HP Neverstop Laser Printer understood people’s needs perfectly well and ensured that refilling it wasted none of their precious time.