This project is a conceptual packaging product in which I chose a fictional character and created a product line around.

This product line is a set of herbal teas inspired by the character Princess Caroline from the Netflix series Bojack Horseman. 

All parts of this tea brand correspond to the character Princess Caroline in some way. The brand name, Ruthie's, is named after her daughter. The colors are taken from her appearance. All of the custom illustrated patterns are cat themed. The boxes are printed on a thick cardstock that can be recycled. 

This brand consists of three herbal teas, Purrfact Peaceful Blend, Calm as a Kitten Chamomile, and Minty Mouse Medley. Custom tea tabs on the teabags display the flavor name and specific icon corresponding to the flavor on respective sides.