A B O U T C A I N & A B E L
Cain & Able is a premium menswear brand in India. The brand vision is to provide a luxury line of men’s wear with a minimalistic approach in styling and design.
A B O U T T H E P R O J E C T
The logo should imbibe the vision of the brand with modern yet minimal design. Brand identity must remain consistent across all formats, and if required can be used with minimum changes yet maintaining its uniformity.
I had designed a modern, minimalistic brand identity. The customisation of the typography presents a clean source and easy reading on different platforms.The black & white colour scheme is minimal yet sophisticated and matches with brand high-end style. The colours represents strength, seriousness, power, and authority.
