Jérôme Piché's profile

2022 Acura MDX - HMI

2022 Acura MDX
HMI Designer for the first Acura Digital Cockpit and other features
Full model change 2022MY
Key goals :
build trust between Human and Machine, advance Acura brand (Precision Crafted Performance), prepare the stage for future ADAS features

Responsible to design and develop the brand’s 1st full digital instrument cluster (Precision Cockpit TM)
Global collaboration between NA and Japan studios (shared software platform)
UX information architecture, UI design and motion design (unification of assets and logics)
Create designs + specifications to work with Tier 1 supplier for implementation
Multiple patents generated from this platform
Visual language influenced the rest of the lineup (Integra, TLX, RDX, ZDX)
HMI Architecture of the instrument cluster display.
- Successfully delivered a digital cluster platform shared across both brands that protected for numerous features and also for future improvements.
- Developed a scalable architecture protecting for 2 powertrains (NA and Turbo), including the introduction of 2 new gauges for the brand (Performance Monitor for NA engine and Boost gauge for Turbo engine).
Refreshed Acura’s typeface and pushed for unification across all digital clusters that led to a company-wide adoption, that cascaded down to Honda.
- Cross-company collaboration with engineering, sales, manufacturing to establish strategies to increase product value and appeal to customers.
- Elevated the ADAS experience for the brand by protecting the primary area / key focal point to achieve trust between the user and the vehicle (contextual awareness).
- Fully re-designed mental model of the Multi-Information Display (MID) area in purple. 
- Tested design through clinic with customers to validate model and motion design.
- Consolidated all Acura cluster motion patterns into 1 single location using Conlfuence (Atlassian) in an effort of unification for the brand, simplification for implementation and efficiency for the design team lon term.
- This repository served as the single source of truth and was available to all (design, engineering, supplier).
- Created short sample videos and specs to reference so that anyone can fully understand the design intent and how to implement on SW.


12" Digital Cluster Architecture with areas of interest with zoning.
Created 2 unique reconfigurable layouts linked with the brand's drive mode strategy (IDS). Defined the naming strategy for both layout : (Advanced and Crafted).
Created full set of animations and strategy around gauges and how they're link with the drive modes as well as defining specs for implementation.
Designed the brand's all new digital Type-S cluster with new unique features.
Proposed unique look and feel inspired from heritage of the brand (1st gen NSX Type-R).
Cross-collaboration across company to align both Type-S and Type-R strategy to use similar SW architecture and swapable assets.
Supported the addition for "Peak Boost" logic and visuals to be added to the Type-S variant.
Unique intro animation with updated logo and added tachometer.
Crafted layout in SPORT+ mode for the Type-S shown above.
Designer on Smart Shortcuts app and Amazon Alexa integration.
Led the development for the company first Amazon Alexa in-car implementation by creating new UI through the provided SDK, and managing relations between design, engineering, developers and Amazon.
Icon design and onboarding experience for Smart Shortcuts.

Early whiteboard ideation. (2016)
Confluence page - repository of all motion and animation for the cluster.
Early sketches for IDS drive modes strategy to sell the design intent. 
Use abstract surrondings with color-assigned from IDS drive modes to reflect on vehicle paint. Use of camera and dynamism to deliver emotional appeal and to tell user which drive mode they selected.
Final stills rendered by data department (later these were converted into short video loops). - SPORT+ shown above
Cross carline application of Type-S SPORT+ graphics. Orchestration strategy throughout the whole cabin with interior lighting matching colors used on display.
Defined full new logic to elevate the ego vehicle in the cluster to communicate to customer a 1-to-1 experience of what the vehicle is sensing and doing in real-time.
ADAS 3D Camera exploration.
2022 Acura MDX - HMI
Published:

2022 Acura MDX - HMI

Published: