Lactaid Gourmoo Cooking Video Series
Dairy Management Inc. (DMI) and Lactaid wanted to get the word out that lactose-free milk is real milk—just without the lactose—and address other misperceptions about lactose intolerance while engaging consumers with fun digital content.
We created a subtly-branded video cooking show hosted by well-known food blogger Kristy Bernardo from The Wicked Noodle. The videos lived on Moovision.com (no longer live), and were distributed across food blog networks, social channels, and Circle of Moms, amassing 3MM views.
I helped concept the series, and was responsible for all pre-production outlines, scripts, and post-production promotional copy, and shaped the videos throughout the editing process.
