Web Copy
From feature headlines to landing pages to entire sites, my expertise includes writing for web and SEO in the B2C and B2B spaces.
With the release of a certain movie with a very similar name, Encantos wanted to highlight the wealth of content available from its Tiny Travelers brand. I planned and wrote this landing page featuring the Colombia Treasure Quest book, music, and activities.
Web copy needs for Panera ranged from quick banners and headlines to long-form, SEO-friendly pages. In general, PaneraBread.com was updated for every celebration (or season) with select new content to support new and returning menu items and seasonal themes.
Initially tasked with editing and rewriting some bad SEO copy that was haunting Rocket Shippers' secondary pages, I quickly realized the whole site could use new copy and a complete reorg. I planned and presented the new site layout and rewrote copy for every page.
The holidays may be a slower time for the premade meal delivery business, but there's one opportunity to shine: Gift Cards. Armed with only the construct of the sale itself, I took the project from concept to completion, directing a photoshoot, guiding content structure and design, and writing all copy.
