Marketing concepts

“Good marketing is no accident, but a result of careful planning and execution using state-of-the-art tools and techniques” (Kotler & keller , 2012 p.3)

➢ Marketing have 5 concepts and every concept deal with a different function, every market needs its own concepts so this concepts are always up to date to what the market needs every day and if the market changes the concept also change with it 

✓ First, the production concept.

From the beginning of capitalism to the middle of 1950 there wasn’t enough goods to supply all the people in there so the production concept depends on producing as much goods as the business can produce to satisfy people’s needs and more, it depended on the output more than the profit

✓ Second, product concept.

Since there is a lot of choices for each product , consumers started to look not only for the product availability but also for the quality and features and performance some of the problems that may be caused by the product concept is marketing myopia which is the company doesn’t look for what the people needs are but only look for what the company produce , it’s important to look for what the consumer wants and what is their interests to attract him to buy the product you are selling 

✓ Third, selling concept

In order to motivate the consumer to buy a product, the seller must not only depends on selling process but also develop marketing campaigns to attract consumer to buy their products.

✓ Fourth, marketing concept

The key to success of any firm is the marketing efforts that effect the impressions of the consumers, marketing depends on delivering a better quality and features to every consumer and to win at the competition of always be in the first place between your competitors, the most important part in marketing is keeping the customer in mind, his needs and wants and demands 

✓ Fifth, societal concept

Societal concept depends on delivering the best value that saves the consumer’s and society’s well-being , our environment is facing a lot of problems like increasing of population and world hunger and obesity , for example the fast food companies offer , it’s delicious and attractive but they don’t take care of societal problems or even put that in mind they just care about the profit