Established in 1890, Glasgow University's Queen Margaret Union has a rich heritage - with a strong track record of equality and supporting diversity as a welcoming home to all. The QMU also houses one of Scotland's most renowned live music venues where bands like Nirvana, Smashing Pumpkins, Pixies and The Who have graced the stage over the years. We partnered with this iconic venue to create a bold new positioning and visual identity that was rolled out across the organisation and within the building.