Based on the theme of a casino where gambling with cards and beer are sure to be found, the following idea to label the the product as ‘Ace ‘has been brought forward.
Here, the main focus is on the young male section of the Indian society belonging to the age group between 18 to 25 years, with an appealing personality and a regular when it comes to hobbies like clubbing, poker in casino or at home.
The product should have bright and attractive colors concentrating on the age of the target audience. Keeping in mind the four types of cards- spade, diamond, heart and club; the beers come in four exciting colors- pale ale, red ale, dark and light colored.
The logo has been developed along with the labels and hearts.
