Badya Sponsors CIFF campaign 2018
Agency : FP7McCANN
Account Team : Hana Elboghdady - Salma Hosni - Reema
Concept :
WHEN A CITY CLAIMS TO BE A HUB FOR CREATIVITY, NOTHING SUPPORTS THAT CLAIM MORE THAN
SPONSORING/PARTNERING WITH THE CAIRO INTERNATIONAL FILM FESTIVAL.
SO THIS MAKES THE LINK BETWEEN BOTH, THE PROJECT AND EVENT EXTREMELY EASY TO UNDERSTAND AND COMMUNICATE…
OUR CONCEPT IS HIGHJACKING MOVIE TITLES WITH A SLIGHT TWIST, ADDING BADYA TO THEM
THE POSTERS ARE DESIGNED TO GIVE THE FEEL OF A MOVIE POSTER WITH AN INTERESTING TITLE,
WRITTEN WITH THE SAME FONT OF THE REFERENCED MOVIE.
EVEN IF SOMEONE DOESN’T KNOW THE ORIGINAL MOVIE TITLE, THEY WILL STILL UNDERSTAND IT IS A MOVIE.
THE CHOSEN MOVIE TITLES WERE BASED ON RELEVANCE TO BOTH, THE PHOTOGRAPHY
MATERIAL AVAILABLE AND AN INTERESTINGEMOTIONAL MESSAGE THAT REFLECTS BADYA.
