The visual identity of the Parisian jewellery brand Maruccia is varied in its visual language. It is inspired by the island of Capri, life, aesthetics and stories. Maru stands for a circle in japanese, what defines the shape of the packaging design solution, but also the monogram itself. It is inspired by the symmetrical ornament of neoclassicism, but in its modern form it is linear, composed of one closed circle. All elements of visual identity offer a contemporary look at the visuality of a fashion brand, but with elements of nostalgia and a hint of decadence and playfulness that are present in the brand.