Viking - New look for a Danish classic
Copenhagen, DK
Through 2018, we worked with the Danish pencil maker Viking on reinventing their visual identity. Building on their rich heritage, we revitalized the brand and defined a unique position in the market. Through experimentation and collaboration, we landed a concept that was a bold and colorful update of the Viking metaphor. The new design system has now been implemented across products, packaging, communication, and stores.
See more at: signifly.com/work/viking/.
