Sun City brand development and positioning*

Sun City is Sun International’s flagship resort which is as popular today as it was when it was first built in 1979. Nestled between the Elands River and the Pilanesberg Game Reserve, this picturesque resort boasts four hotels, two world-famous golf courses and many other exciting attractions.

Due to the monolithic brand strategy shift, Sun City’s visual language which consisted of the coin roundel had to be relooked. The solution was to position Sun City as ‘A world within a City’ which perfectly captures the core essence of the resort’s offering. Being an all-encompassing, family-friendly destination that offers a comprehensive range of activities that can all be enjoyed on a single property.