Child Labor - Social Campaign

CHILD LABOR

Child labor refers to the exploitation of children through any form of work that deprives children of their childhood, interferes with their ability to attend regular school, and is mentally, physically, socially or morally harmful. Such exploitation is prohibited by legislation worldwide, although these laws do not consider all work by children as child labor; exceptions include work by child artists, family duties, supervised training, and some forms of child work practiced by Amish children, as well as by Indigenous children in the Americas.

Child labor has existed to varying extents throughout history. During the 19th and early 20th centuries, many children aged 5–14 from poorer families worked in Western nations and their colonies alike. These children mainly worked in agriculture, home-based assembly operations, factories, mining, and services such as news boys—some worked night shifts lasting 12 hours. With the rise of household income, availability of schools and passage of child labor laws, the incidence rates of child labor fell.

In the world's poorest countries, around 1 in 4 children are engaged in child labor, the highest number of whom (29 percent) live in sub-Saharan Africa. In 2017, four African nations (Mali, Benin, Chad and Guinea-Bissau) witnessed over 50 percent of children aged 5–14 working. Worldwide agriculture is the largest employer of child labor. The vast majority of child labor is found in rural settings and informal urban economies; children are predominantly employed by their parents, rather than factories. Poverty and lack of schools are considered the primary cause of child labor.

Globally the incidence of child labor decreased from 25% to 10% between 1960 and 2003, according to the World Bank. Nevertheless, the total number of child laborers remains high, with UNICEF and ILO acknowledging an estimated 168 million children aged 5–17 worldwide were involved in child labor in 2013.

Why I chose this topic?

The reason behind selecting this topic is that I am an artist* and every artist created what he sees in the world and how he feels about it, so, the artist has a deep feeling about a particular thing or a topic before he executes it. Similarly I feel really bad when I think deeply about child labor and feels suffocated about the situation and condition of children in India. Brain Storming helped me a lot in relating things and completing the project successfully.
(I call myself as an artist instead of a designer or a graphic designer because in the real world we might be known as graphic designer or illustrator based on which work we are giving to the client or the world but inside we think as an artist to give a better output. When I think about this I feel bad, suffocated, generates sympathy and raises a question of ‘WHY’).

CHILD RIGHTS AND YOU (CRY)

- Leading and well known organization.

- In 1979, Rippan Kapur (a young airline purser) and 6 friends started started CRY
with ₹50 around his mother’s dining table.

- Working since 1970’s towards eradication of child labor.

- MOTTO - Each of us can be a small instrument of change.

- Target Audience for child labor awareness are Parents and Employers.

Why I chose Parents and Employers as my target audience?

The reason behind selecting parents and employers as target audience is that for children its elders responsibility to make it sure that children below age of 14 may not be included in any kind of work or employment. Therefore, for this topic I think parents and employers are best target audience. Also, employers should keep that in mind that he should not give employment to children below 14 years.

POSTERS

The Concept for posters is to show the lower face of an adult person on which on the upper lip, the element which symbolize labor like holding some construction stuff and on the lower lip there will be the child illustrated so that it may go with the headline of posters. The headline and the visual will be effective as the person will speak against child labor, the child and the labor element will be separated.

PRESS LAYOUTS

The visuals are comparing the elements which would help a child to grow better with the labor elements in the ad so as to realize to the reader what looks more better in a kid’s hand.