Federation for Children with Special Needs:
"31 Nights of Light"
Boston's Prudential Center offers an annual opportunity for non-profits to raise awareness through its "31 Nights of Light" initiative. Each evening in December, the "Pru tower" is lit a different color in honor of select organizations. In 2018, we (quickly) applied and (unexpectedly) were accepted, so I had about a week to plan, design, and roll out the following campaign.
Signature Graphic:
(web only)
Derivative Graphics:
(print and web)
Landing Page:
(https://bit.ly/31nightsWeb, and that's my cat in the gallery)
Event Photos:
(truth be told, none of these are my photos.)
Livestream from event: