Netflix came to our agency with a weird, nameless show about people who owned big cats. Their team believed in it, but it seemed like other agencies were focusing on more prolific Netflix titles coming out in the first half of 2020. We did not. Instead, we partnered together and created a small, but potent, social campaign that led Tiger King to become Netflix’s most-tweeted about show in a twenty-four hour period EVER.
Our team at Fullscreen created a suite of Giphy Stickers in mere days that
garnered over 500,000 views in the first hour of being live, including a shoutout on Kim Kardashian’s Instagram Story.
garnered over 500,000 views in the first hour of being live, including a shoutout on Kim Kardashian’s Instagram Story.
Our custom twitter hashtag emoji earned 6.5 billion
impressions during its 2-week lifespan.
impressions during its 2-week lifespan.
Designed at Fullscreen in partnership with NETFLIX, in collaboration with Nate Makuch.
