SLETTVOLL

Slettvoll is a family owned furniture company, located just outside Ålesund on the rough north west coastline of Norway. It's a high end brand and is exclusively sold through owned shops across Scandinavia. Here they handcraft all their furniture and source their raw material from small local companies. Slettvoll is sold exclusively through own brand stores across Scandinavia. Slettvoll has over time defined a distinctive style in their market.

"The Slettvoll Look" is a desirable and well known term. The challenge was to distance themselves from the increasing number of affordable brands and low price chains copying their products and to strengthen their brand to meet the competition in an international high end market.

The solution was found in a quote from Winston Churchill. Based on this quote we developed a value based strategy and a purpose driven content concept telling stories about what "Home" means to us. The best place to be.