With over 670,000 views on Slideshare, this presentation has become a key reference for businesses, CEOs, marketing VPs and anyone who needs a checklist to know if their brand is on the right track or headed for a dead end.

 

To advance the presentation forward, simply run your cursor toward the right-hand side of the "slide" below, and click. Or if your on a mobile device or tablet, tap the right-hand side to advance to the next slide.

 

Concept, copy, design: David Brier