Solomon Morgan
The talent agency Solomon Morgan requested an identity to provoke a stylishly aggressive presence without being overly aggressive. This boutique company is dedicated to provide their client partners with the market's most available and qualified human capital (ie: Medical, I.T. Manufacturing, Scientific, Legal, Research, etc.) Poised to be become the new leaders of the talent agent industry; I offered a word association challenge to the partners. With these key words given (below) I was able to come up with plenty of imagery to ignite the design process.
Key Words #1:
Staffing, Partners, Solutions, Human Capital, Diversity, Value Proposition, Search, Head Hunter, Bottom Line, Polished, Sophisticated, Clean, Simple, Strong, Collective, Stylish, Competitive, Relentless, Customer Focused, Market Winner, Domination, Focused, Determined and Wall Street.
Staffing, Partners, Solutions, Human Capital, Diversity, Value Proposition, Search, Head Hunter, Bottom Line, Polished, Sophisticated, Clean, Simple, Strong, Collective, Stylish, Competitive, Relentless, Customer Focused, Market Winner, Domination, Focused, Determined and Wall Street.
Type Selection
Color Palettes
Pattern
Stacked Logotype
Horizontal Logotype
Brand Extensions #1
Badge
Outlined Badge
Badge with logotype & tagline
Outlined Badge with logotype & tagline
Brand Extensions #2
Vertical Illustration
Horizontal Illustration
Tagline
Stylized Tagline (internal use only)
Color Specifications
How Not to Use
Mini Buttons
Engraved Pencils
Running T-Shirts
Website
Website: Detail
Website: Detail
Thank you for viewing.
