Solomon Morgan
The talent agency Solomon Morgan requested an identity to provoke a stylishly aggressive presence without being overly aggressive. This boutique company is dedicated to provide their client partners with the market's most available and qualified human capital (ie: Medical, I.T. Manufacturing, Scientific, Legal, Research, etc.) Poised to be become the new leaders of the talent agent industry; I offered a word association challenge to the partners. With these key words given (below) I was able to come up with plenty of imagery to ignite the design process.
Key Words #1:
Staffing, Partners, Solutions, Human Capital, Diversity, Value Proposition, Search, Head Hunter, Bottom Line, Polished, Sophisticated, Clean, Simple, Strong, Collective, Stylish, Competitive, Relentless, Customer Focused, Market Winner, Domination, Focused, Determined and Wall Street.
Staffing, Partners, Solutions, Human Capital, Diversity, Value Proposition, Search, Head Hunter, Bottom Line, Polished, Sophisticated, Clean, Simple, Strong, Collective, Stylish, Competitive, Relentless, Customer Focused, Market Winner, Domination, Focused, Determined and Wall Street.
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