Hympulse is a renewable energy enterprise based in France that offers products which main differentiators among others falls in its quality and luxury designs. Therefore, the brand aims to speak to its identified target with a sophisticated language through minimal shapes, clean and intelligent design combination of typography and logotype.  

Conceptually, I wanted to express a dynamic and soft movement of nature where we could see, at first sight, energy creation within its center, but on a deeper level of analysis, we also could see an H (of Hympulse) created within its heart composition. 

Graphically, the logo is an icon that plays with the white space composed with two rays of energy, which are also creating an organic H placed within the middle of a composition of four different sizes and shapes of leaves.