sorvebom
WORK PACKAGING DESIGN YEAR 2020
Packaging design for the new Line of Fruit Popsicles by Sorvebom, a classic product from the company that has been operating in Rio Grande do Sul since 1983. With the flavors of Lemon, Grape, Passion Fruit and Pineapple, the popsicles are part of the affective memory of the vacationers along the coast of the southern region, the brand's main area of activity. With this premise – affective memory – the new packaging evokes an imaginary reference of beach signs, handicrafts and the vernacular context of a piece of our time in which it is not necessary to take things so seriously: our holidays. Illustrated by hand, both in lettering and visual elements, the new Line of Fruit Popsicles by Sorvebom takes the beach wherever you are.
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[ Design team ] Luiza Reckziegel: design support, graphic production and photography; Priscila Czuka: lead design, illustrations, lettering, video and photography; Rodrigo Brod: creative direction, typography and lettering supervision; Vagner Zarpellon: creative direction, graphic production direction and attendance. [ Collaboration ] Igor Brod: motion design.
