Brand // Catalogue // Digital Content
During research into childhood screen addiction, I learned that excessive screen time can delay development. Fine motor skills are derailed. Screen addiction can lead to poor penmanship, a lack of hand-eye coordination, and inadequate social skills. These outcomes can be prevented by reducing screen time. Demolition Daughter is a character, a brand, a narrative, and a quirky suggestion at one way to reduce screen time and improve physical agility in young girls.
During research into childhood screen addiction, I learned that excessive screen time can delay development. Fine motor skills are derailed. Screen addiction can lead to poor penmanship, a lack of hand-eye coordination, and inadequate social skills. These outcomes can be prevented by reducing screen time. Demolition Daughter is a character, a brand, a narrative, and a quirky suggestion at one way to reduce screen time and improve physical agility in young girls.
I created the concept of a product that teaches children how to use tools the way my daughter does. Research into 'digital natives' like my daughter showed that any solution to screen-time reduction actually should exist within the screen medium, less it be ignored. Ironic? So are cigarette packet warnings, one of many effective approaches to the cessation of smoking.
I aligned my findings to observations that I made about 'digital immigrants'. A beloved grandma in her 80's using a screen in the kitchen, on an iPad stand, as a digital recipe book, while still performing the physical act of cooking. She is not unwillingly absorbed in the screen version of the recipe, she is using it to her modern advantage.
I aligned my findings to observations that I made about 'digital immigrants'. A beloved grandma in her 80's using a screen in the kitchen, on an iPad stand, as a digital recipe book, while still performing the physical act of cooking. She is not unwillingly absorbed in the screen version of the recipe, she is using it to her modern advantage.
My digital pitch is a slow-paced, educational website concept, deliberately designed against the norm. Because the norm of persuasive interface design is what got us here in the first place. The Demolition Daughter website concept is for iPad Mini, but responsive to desktop and mobile.
The strategy seems like an antithesis. The lesson that sticks is to use that very device as a guide to using tools for something different, and genuinely risky.
The strategy seems like an antithesis. The lesson that sticks is to use that very device as a guide to using tools for something different, and genuinely risky.
