Developing of new packaging design for a new range of Enertor insoles for Kids. Protection insoles for kids. The final design had to appeal to kids from a visual perspective but also to mums as the key purchasers. The client's idea was to explore the 'evolution of man' visual instead of showing a monkey transforming into a human to have the first image as a kid transforming into Usain Bolt doing his trade mark lightning bolt pose. I explored a few other ideas as well but finally was chosen the original concept.