Christina Chi
Christina Chi, a high-end brand producing quality handbags and accessories for the discerning and individualistic woman. With Christina Chi it's all about the individual personality, and to let that shine through with each item that is produced. The blueprint- to work with classical shapes and put a quirky twist, expect the unexpected, pushing the envelope whilst balancing practicality. With each unique piece we hope for people to see a fun, quirky side that compliments ones total look.
The brand takes inspiration from exploration, travel, cultural differences as well as strengths. At the heart of the brand is the message for sustainability with the promise to produce quality luxury goods that the world can enjoy from unexpected locations such as Africa.
My tasks for this project were to design a website template for Christina Chi and to design the brand identity for packaging & promotional use. The packaging consisted of a dust bag, gift box, gift bag, compliment slip and label tag. In addition I also created the Christina Chi logo.
