SHELL BIG RIG QUIZ
2013 I TABLET INTERFACE
What was the brief?
The Brisbane Truck Show was only 10 days away, and Shell wanted an experiential digital activation to get truckies dropping by their stand. Building a database would be a bonus.
The Brisbane Truck Show was only 10 days away, and Shell wanted an experiential digital activation to get truckies dropping by their stand. Building a database would be a bonus.
The Idea
The Big Rig Quiz invited truckies to challenge the clock and each other in a quiz testing knowledge of all things truck – from who played Rubber Duck in Convoy, to which Shell oil to use. Apart from truckshow-wide fame, people competed for fuel vouchers. Like a massive semi-trailer tearing down the Hume Highway between Sydney and Melbourne, we delivered from brief to live game in just ten days.
The Big Rig Quiz invited truckies to challenge the clock and each other in a quiz testing knowledge of all things truck – from who played Rubber Duck in Convoy, to which Shell oil to use. Apart from truckshow-wide fame, people competed for fuel vouchers. Like a massive semi-trailer tearing down the Hume Highway between Sydney and Melbourne, we delivered from brief to live game in just ten days.
See more of my work at www.griffinabox.co.uk
