October 19 is World Breast Cancer Awarness Day.
And Vueling partnered with the AECC to give visibility to this disease that affects so many people. That's why we launched a veeeery simple but memorable concept:
And Vueling partnered with the AECC to give visibility to this disease that affects so many people. That's why we launched a veeeery simple but memorable concept:
Who forgets to check-in before a flight? Nobody.
So why we forget to check on our breast?
And so this came out:
So why we forget to check on our breast?
And so this came out:
Because we believe that just like check-in,
to check on your breast should be part of our day to day.
to check on your breast should be part of our day to day.
CREDITS
Dirección creativa:
Dirección creativa:
Laura Marco
Director de arte:
Director de arte:
Marina Muñoz
Copy:
Copy:
Gerard Jaurena
