Social Media Campaign For Les Mills Gym.
Based around the insight that not all big blokes feel comfortable with taking their shirt off (and those that do really shouldn't) we came up with this campaign.
Les Mills "Look Better With Your Shirt Off" is built around the All Whites performance at the World Cup.
A YouTube/Facebook invite is sent out encouraging New Zealander's to take their shirts off for the entire day if the All Whites beat Paraguay in their final pool game at the Fifa World Cup 2010.
Les Mills "Look Better With Your Shirt Off" is built around the All Whites performance at the World Cup.
A YouTube/Facebook invite is sent out encouraging New Zealander's to take their shirts off for the entire day if the All Whites beat Paraguay in their final pool game at the Fifa World Cup 2010.
After initial disappointment at the All Whites draw which meant they did not make it through to the World Cup second round we realised we were still immensely proud of our national team.
We sent a YouTube/Facebook invite is sent out encouraging New Zealander's to welcome back the undefeated All Whites at the airport with their shirts off.
We sent a YouTube/Facebook invite is sent out encouraging New Zealander's to welcome back the undefeated All Whites at the airport with their shirts off.
We sent a message along with a voucher to everyone who declined the event on Facebook.
Results
Our video was played on TV3 national news in New Zealand.
We were interviewed for national news for TV, radio and newspapers at the airport.
A photo of us with our shirts off at the airport was on the front page of the New Zealand Herald.
The video was talked about on blogs and websites around the world.
The official All Whites site and Facebook page started to promote our idea.
We were interviewed for national news for TV, radio and newspapers at the airport.
A photo of us with our shirts off at the airport was on the front page of the New Zealand Herald.
The video was talked about on blogs and websites around the world.
The official All Whites site and Facebook page started to promote our idea.
