We had to choose a cause that affects the community and create merchandise to raise awareness.

I chose backyard dwellers as my cause, which refers to individuals living in a house at in the backyard of someone's property. I created a brand called 'Homey', and created postcards as the merchandise because it makes something that is temporary seem like more of a home, hence 'homey'. These postcards are accompanied by 6 illustrations (2 on each postcard). Each consists of different housing backyard dwellers stay in and items they use or create to make their house more of a home. The colours used was bright and soft, to tie in nicely with making things 'comfy'.

The brand board consisting of colour palette, tyepfaces and logo. The first set of logo at the top, with the squiggly line is meant to mimic the roof of a house.