Midland Midwives by the Bay. Logo Design. Karin Culliton (2019).
Midland Midwives by the Bay offers midwifery care for Midland, Penetanguishene, Tiny, Tay, parts of Severn Township and surrounding areas. The logo design reflected their literal name, but also uses water as a metaphor for birth and change. The waves become the letter M on the logo but are also used as a constant on the back of the business card, to denote the continual cycle of life.
Country: Canada
Language: English and French
Client: Midland Midwives by the Bay
Tools: Illustrator, InDesign
