I Shot Him worked in collaboration with The Ad Council and The New York Office of Emergency Management to create an interactive education tool about preparing for disasters and learning about what to do during a disaster in New York City.

 

The site takes the user through six floors of an NYC apartment building. Each floor explores a different topic about disaster preparedness and asks the user to assist a New Yorker with a specific problem. After all floors have been completed, the user finds all of the characters safe and sound outside the bodega.

 

See for Yourself: NYCReasinessChallenge.org