Lucozade Sport - Made To Move
Made To Move App
User Experience, User Interface & Development
First Release
Functionality: Step count, Prize Draws, Bottle Bonus, Badges
User Experience
Initial planning & research
App Store Imagery & Descriptions
Brief overview
Badges Section
Various achievements rewarded throughout the campaign
Recipe Section
Healthy recipe options added to the first release
Second Release
Additional functionality: Daily, Weekly Challenge, Additional Prizes
Made To Move Website
User Experience, User Interface & Development
First Release
Functionality: Step count, Prize Draws, Bottle Bonus, Badges
Second Release
Additional functionality: Daily, Weekly Challenge, Additional Prizes
Client: Lucozade Sport
Head of Digital Marketing: Rick Oakley
Head of Lucozade Sport: Steven Hind
Senior Brand Manager: Claire Higgins
App
User Experience: Wesley Lyne, Ben Robertson
User Interface: Wesley Lyne
Development: Holograph Digital Solutions
Photography: Sharin Johal
Website
User Experience: Wesley Lyne
User Interface: Wesley Lyne
Development: Chris Watterston
THANKS FOR WATCHING
