The very first step was to find out business goals and where we should go. So we started from work on brand strategy and made a brand map. Based on it, we have created a new amazing design. Which clearly reflects Anastasia's real purpouse, the essence of her business, mission and goals. Now she can easily attract high-ticket clients of her dreams.

We used a modern style with neutral colors and mixed it with a trendy vintage touch. 

Old website and branding - quite general, doesn't say anything special, looks like everyone else. 

I always start any design from the concept and moodboard. 

It helps to find the idea and slightly see the end result. 

I use old-fashioned methods to create a logo. First of all I draw a lot of concepts on paper. It makes the process much easier and saves a big bunch of time.

The name Anastasia translates from Greek as a Phoenix. We fell in love with it from the very begining! Because everytning that Anastasia represents reflects Phoenix symbolism. It's is a long-lived bird that cyclically regenerates or is otherwise born again. Associated with the sun, a phoenix obtains new life by arising from the ashes of its predecessor. 
Anastasia teaches total transformation in all the area of life.

I hope you enjoyed it! If you like the project, please press "like", follow me, share it with the world! If you are looking for a designer for your amazing project, book a free meeting with me, use the link in my bio. 

Team:
Art-Director Inna Vinchenko

Graphic Designer Elena Rusakova
Web Developer Elena Olekseenko
Photographers Elena Birko and Ste Marques Photography
Video Production Ceara Mcevoy

Anastasia website: www.anastasiagerali.com