LinkedIn has done an amazing job with their brand, yet I still feel a little something extra should be included to help the brand evolve: the human side of things.

LinkedIn helps people around the world grow in their careers 

and, if all goes well, what's the outcome?

This concept focuses on bringing a human touch to the brand, a smile. I wanted to preserve most visual cues that LinkedIn has established across the years while adding that little extra touch well the feeling people get when they land a new job.

The concept fits well within LinkedIn's current ecosystem & should add new opportunities