Volkswagen – For whatever comes next.

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The new Caddy.
For whatever comes next.

There are things you can't make up:
the new Caddy celebrates the absurdities of everyday life.

New design. New interior. Plus innovative safety assistants and a digital cockpit: at its world premiere in February, it became clear that the new Caddy is more modern than ever before. And it has an answer for everything in life. This is also proven by the worldwide launch campaign with which Volkswagen Commercial Vehicles is now launching. Under the motto "For whatever comes next" we presented the new Caddy as the modern problem solver for everyday work and family life. The core of the large-scale 360° campaign: The small and large absurdities that life brings with it every day. In spite of COVID-19, over 35 moving image assets, 2000 photo motifs, 2 catalogs and countless digital measures were created in cooperation with 27km under the direction of Djawid Hakimyar, which are used worldwide through all channels. And in the digital field, they are precisely targeted at the appropriate target groups.