Student Work
Brand: Intesa Sanpaolo, the biggest and leading italian bank with 11 millions of clients and 5200 branches.
Brief: Communicate the numerous initiatives of Intesa Sanpaolo, including business support, the adoption of an anti-militarist Code of Ethics, environmental protection, protection of the italian historical and artistic heritage and defense of fundamental human rights.
Concept: Usually, when you think about a bank, you don’t do it in a positive way. Even if sometimes prejudices are built on reliable sources, more often they’re built on clichés, or on incomplete informations. That’s why we decided not to focus on what people really know, but on what people actually think they know.
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