Commonwealth Bank Employment Brand
We were asked to refresh and revitalise the CommBank employer brand to attract new talent but also celebrate the talents within the bank across the broad range of departments and roles within the group.
A new strategic proposition was developed for the employer brand (Employee Value Proposition)
“At Commbank we believe you are the catalyst that ignites our ability to achieve great things.”
The creative concept focuses on the dynamic relationship between the well rounded, extraordinary employees and the organisation: two elements working together to create something extraordinary.
The creative solution relied heavily on a language tonality that was both thoughtful and playful - targeting an audience of Australia’s brightest and best. Positive, ambitious, showcasing possibilities for potential employees that goes beyond just a job. We engaged by creating an image of extraordinary individuals and an extraordinary company working together and how that relationship creates great opportunities and success.
The creative solution relied heavily on a language tonality that was both thoughtful and playful - targeting an audience of Australia’s brightest and best. Positive, ambitious, showcasing possibilities for potential employees that goes beyond just a job. We engaged by creating an image of extraordinary individuals and an extraordinary company working together and how that relationship creates great opportunities and success.
