Sappi’s eQ Journal series focuses on sustainability issues connected to the paper industry, sharing a wealth of fact-based information and debunking many of the myths prevalent in in contemporary discourse. Volume 5 focuses on the value and role of recycling and the best use for recovered fiber in post-consumer applications.
To take the latest eQ Journal on the road, we created a simple web app to engage participants at trade shows and conferences. All it took was eight quick questions to bring home just how little most people know about recycling. After completing the quiz, participants received t-shirts or tote bags featuring one of our “Creativity Matters” recycle logos.
Studio: VSA Partners
Client: Sappi Fine Paper
Design: Brandt Brinkerhoff
Writing: Laura Thompson, Joe Grimberg
Photography: Mark Smalling, Tom Maday
Special Features: Custom hand-engraved multi-level embossed cover
