A concept for Absolut Vodka. Used in a pitch to increase sales in Duty Free shops. Art Direction and design.
The Idea is similar to the Golden Ticket in Charlie and the Chocolate Factory. Within each bottle there is a synthetic diamond with an inscription. To view the inscription you need to unscrew the cap which is designed like a Loupe. Once viewed, the code can be checked at a website. The winner then receives a real diamond. Along with the concept there is a drink book, with images of custom drinks photographed in high-end settings.
