Ricordi Dimenticabili (Forgettable Memories) was an exhibit of ugly postcards took in Milan, from January to March 2011, and the Dimenticami (Forget me) prize want to (re)pay the (un)lucky owner of the ugliest.
In this project, I investigateg some important themes.
In this project, I investigateg some important themes.
Postcards as a media - Postcards is a format. As any format they are subcjet to normal evolution and/or unexpected deviations. But, while shapes, colours or lightening change on the front, on their back postcards can just collect greetings from holiday and an addres.
Ugliness - Who can establish what is ugly and what is beautiful? Me. I was responsible of the exhibit, that's why I was the only referee.
Friendship - I tried to demonstrate that we are still able to love a friend who sent us a terrifying example of WordArt and/or post production.
The exhibit, that also hosted two dj-sets and a live music show, collected several hundreds of visitors and finally awarded a beautiful postcard representing a naked woman on a beach... dreaming of an allusive lighthouse obviousely.
Yeah.
