Sneakies Cookies - Packaging
OPPORTUNITY
Find an existing package to redesign that lacked quality in functionality and aesthetics.
SOLUTION
For this project, research was conducted on existing products in every category of package design. First, functionality was the focus and items were chosen by how poorly or how well they functioned for the customer. Second, packages were chosen based on aesthetics, good and bad. After narrowing down the search, cookie packaging was seen to be problematic in most cases and improving it became the primary action point.
To solve the problem associated with most cookie packaging, there seemed to always be an issue with keeping the cookies fresh and from getting crushed. Since these were important, a package that was relatively strong and air tight was necessary. Using a cardboard tube allowed for cookies to be protected and sealed.
The name of the product was chosen to give children a fun and easy word to say when asking for the cookies at the grocery store. It also carries a double meaning because the cookies are organic, and the parents are able to sneak healthier snacks into their children’s diets.
OPPORTUNITY
Find an existing package to redesign that lacked quality in functionality and aesthetics.
SOLUTION
For this project, research was conducted on existing products in every category of package design. First, functionality was the focus and items were chosen by how poorly or how well they functioned for the customer. Second, packages were chosen based on aesthetics, good and bad. After narrowing down the search, cookie packaging was seen to be problematic in most cases and improving it became the primary action point.
To solve the problem associated with most cookie packaging, there seemed to always be an issue with keeping the cookies fresh and from getting crushed. Since these were important, a package that was relatively strong and air tight was necessary. Using a cardboard tube allowed for cookies to be protected and sealed.
The name of the product was chosen to give children a fun and easy word to say when asking for the cookies at the grocery store. It also carries a double meaning because the cookies are organic, and the parents are able to sneak healthier snacks into their children’s diets.
