Logo preliminary version

This series of logos where inspired by the relaxed and young spirit of the brand. The elemental concept of the brand was "homemade". Costumer was looking for a logo that could reflect the "easygoing"vibe of the Deli house with a fresh and inviting look in a sophisticated retro way. The inspiration for this and the other versions of the logo was the chalkboard writing.

Logo, preliminary version.

The color choice reflects the fresh spirit of the brand. Combined with the "handmade" typography, the colored logo acomplished a young and easygoing look. 

Brochure with Final logo 

The elemental concept of the brand was "homemade". Costumer was looking for a logo that could reflect the "easygoing"vibe of the Deli house with a fresh and inviting look in a sophisticated retro way. The inspiration for this and the other versions of the logo was the chalkboard writing.