Primary packaging for Naum Luxury Handmade Soap.
Bulk packaging.
Shelf display.
Logo for Naum Luxury Handmade Soap inspired by both space and nature.
Pattern design for Dusk inspired by the colours of the sky at dusk.
Pattern design for Noon inspired by its ingredients - coconut and honey.
Pattern design for Twilight inspired by star shapes.
This is one of my favourite projects to date. The brief was open, the only must was the name of the brand and its products. I took the diurnal theme of the product names as a starting point for inspiration of the brand's identity. The overarching concept for the brand became "Metamorphosis" which was inspired by the way the sky evolves throughout the day and night. The logo is a combination of a slightly abstracted butterfly wing and parts of a satellite. My favourite part of this process was creating the patterns, which is a skill I intend to further develop.
